I really love the concept behind Little Mashers, a London based company that specialises in clothing and gifts for cool kiddos and their parents. The company was originally inspired by the owner’s allotment, where they came up with the idea to create a series of cute characters to help their little boys develop an interest in all things food, from growing to cooking!
As a fan of the vintage, I love that they have taken their inspiration from the vintage style food adverts that were always so much fun, but given them a modern twist. So cute!
Personally I’m all for anything that gets kids interested in food and especially fruit and veg (though I am so lucky because my boys LOVE fruit and most veg). One of my favourite pieces from their collection is the fab chalkboard t-shirts, which you can really draw on and become your own little fashion designer!
Check out the full range of Little Mashers clothing here (and their awesome gifts too!)
Harriet x